Tribal Fusion Italy’s Firefly Video Campaign for IKEA delivers above industry...
Tribal Fusion’s Firefly Video campaign for IKEA in March 2012 delivered 200% above the industry standard display click through rate to the IKEA website, proving the strength of Firefly Video. Back in...
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Mindshare and Land Rover use brand awareness survey tool, Vizu, on Firefly...
Firefly Video, Tribal Fusion’s video engagement platform, and an Exponential division, has delivered a branding campaign for Land Rover that showed a brand lift of 172.6% for those users citing they...
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Mediacom wins International Firefly Video of the Month for Seat Ibiza campaign
Firefly Video, the engagement video platform owned by Exponential, a global provider of advertising intelligence and digital media solutions to brand advertisers, has delivered a campaign for the new...
View ArticleMTV shows a 19.5% brand lift using Firefly Video engagement platform
Firefly Video, the engagement video platform owned by Exponential, global provider of advertising intelligence and digital media solutions to brand advertisers, has released a case study showing how...
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Firefly Video campaign drives 17.1% brand lift for Debenhams
Firefly Video, the engagement video platform owned by Exponential Interactive, a global provider of advertising intelligence and digital media solutions to brand advertisers, has delivered a campaign...
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Size isn’t everything: Deriving audience insights from big data
Every day human beings create 2.5 quintillion bytes of data. But, as the adage goes (albeit usually in a different context), it’s not the size, it’s what you do with it that matters. In an advertising...
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Interactive video: a powerful vehicle for brand impact
Exponential recently released the results of a study conducted by research firm EyeSee, which investigated the effectiveness of VDX interactive video ad units, 30-second pre-roll units and standard...
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Video case study: Cruise line boosts bookings, increases brand awareness &...
In travel, it’s the journey that matters as much as the destination and for travel providers, understanding that consumer journey is more important than ever. Consumers live in a multi screen world...
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Automotive Case Study: Land Rover
Advertisers know that the automotive market can be highly saturated and competitive. It is now more important than ever to provide consumers who are looking to purchase their next vehicle with unique...
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Automotive Case Study: BMW M Performance
With so much clutter in today’s market, brands strive to deliver cut-through creative and engaging ads. Especially in the automotive market where competition is high and the market is saturated, it is...
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